Ohio State Buckeyes freshman wide receiver Jeremiah Smith has rapidly ascended as a prominent figure in college football, not only for his exceptional on-field performances but also for his significant achievements off the field. Recent reports highlight that Smith has secured a series of lucrative endorsement deals, cumulatively valued at approximately $3.7 million as of January 2025. These partnerships underscore his growing influence and marketability in the collegiate sports landscape.
Smith’s journey to prominence began in Hollywood, Florida, where he attended Chaminade-Madonna College Preparatory School. During his high school career, he amassed impressive statistics, including 31 receptions for 667 yards and seven touchdowns in his sophomore year, followed by 58 catches for 1,073 yards and 20 touchdowns as a junior. His athletic prowess extended beyond the football field, as he clinched the FHSAA Class 2A state championships in both the 110 and 400-meter hurdles during his junior year. These accomplishments earned him the distinction of being a five-star recruit and the top-ranked prospect in the 2024 college football class. Ultimately, Smith committed to Ohio State University, choosing the Buckeyes over offers from several other prestigious programs. citeturn0search25
Upon joining Ohio State, Smith’s impact was immediate and profound. In his college debut against the Akron Zips, he recorded six receptions for 92 yards and two touchdowns, leading the team to a commanding 52–6 victory. His momentum continued throughout the season, culminating in a standout performance at the 2025 Rose Bowl, where he secured seven catches for 187 yards and two touchdowns, earning Offensive MVP honors. By the end of his freshman season, Smith had set new FBS records for receiving yards and touchdowns by a true freshman, solidifying his status as a transformative player for the Buckeyes. citeturn0search25
Off the field, Smith’s marketability has translated into substantial financial opportunities through Name, Image, and Likeness (NIL) deals. One of his most notable partnerships is with Red Bull, making him the first college football player to sign with the energy drink company. Announced in September 2024, this deal positions Smith alongside other elite athletes in Red Bull’s ambassador program. citeturn0search0
In addition to Red Bull, Smith has collaborated with several other prominent brands. He secured an endorsement deal with Battle Sports, a football equipment company, participating in a social media campaign that highlighted his journey and aspirations. Furthermore, Smith has agreements with Lululemon, Ricart Automotive, and The Foundation, among others, reflecting his broad appeal across various industries. citeturn0search6
Smith’s NIL valuation has seen a meteoric rise, reflecting his growing prominence. As of January 2025, his valuation is estimated at $3.7 million, positioning him as the top-earning player on the Ohio State roster and placing him in the top ten of the On3 NIL 100 rankings. This valuation is bolstered by his substantial social media presence, with over 454,000 combined followers across platforms such as Instagram, TikTok, and X (formerly Twitter). citeturn0search11
Beyond his financial success, Smith has demonstrated a commitment to philanthropy. Reports indicate that he has pledged a significant portion of his endorsement earnings to charitable initiatives, including donations aimed at supporting cancer patients. This altruistic endeavor highlights Smith’s dedication to leveraging his platform for the betterment of others, embodying the values of leadership and community engagement.
Smith’s trajectory serves as a compelling example of the evolving landscape of collegiate athletics, where athletes are increasingly empowered to capitalize on their personal brands while making meaningful contributions to society. As he continues his academic and athletic journey at Ohio State, Smith’s influence both on and off the field is poised to grow, setting a precedent for future student-athletes navigating the opportunities and responsibilities that come with their platforms.
